A new brand of sports bar launching in Philadelphia this year, Bankroll, has partnered with Betting Hero to create a sports betting concierge programme for its future guests.
Betting Hero provides live activation and customer experience solutions; its latest concierge programme will offer betting education to Bankroll guests by conducting market analysis and employing the expertise of gambling experts.
Affiliate Betting Hero claims its recent survey found that 47% of sports bettors would like to place more bets, but struggle navigating operator sites to find the bets they want.
The survey also supposes that 71% of sports bettors think it important to watch the game they are betting on. Bankroll will, therefore, offer dozens of screens for fans to watch games on at its upcoming Philadelphia location.