Entain has revealed a record 1.5 million online bets have been placed on the Women’s Euro 2022 football tournament so far, a “significant milestone for the fastest growing female sport in the world.”
Ahead of Sunday’s final between hosts England and Germany, Entain delved further into the betting trends, revealing that 14% of the 1.5 million online bets were placed by women.
In the UK specifically, Ladbrokes and Coral have experienced a fivefold increase in the number of bets placed on the tournament versus the Women’s Euro 2017, while there has been a sixfold increase in bets placed by women.
UK fans have been the biggest bettors on the tournament with 46% of total bets, followed by Germany and Brazil with 22% and 16% respectively. And from the beginning of the tournament, almost 60% of outright bets from the UK have backed England to win, while similarly almost 60% of outright bets from Germany have backed Germany to win.