Last week, the U.K. Gambling Commission achieved a breakthrough of sorts when it issued a hotly anticipated white paper, the agency’s most comprehensive review of gaming regulations since mobile wagering became ubiquitous in the space.
Delayed more than a year amid unprecedented political turmoil, the 336-page document sets new standards on online player protections, sports betting marketing, and advertising targeted to vulnerable populations, among numerous other areas. Across the Atlantic, the lengthy review has been closely watched by responsible gambling advocates to determine if the standards will have a discernible effect on the sports betting ecosystem in North America.
Keith Whyte, executive director at the National Council on Problem Gambling, believes the U.K. report likely will have significant implications for U.S. gambling policy.
“We're watching the impacts of the white paper and will see which research and recommendations are a good fit with U.S. law, regulations, and culture,” Whyte wrote in an email to . “I think there will be more than a few.”
Better Collective, the global gaming affiliate media company that owns US Bets, released a statement Thursday saying it welcomed the proposed measures from the White Paper as “an opportunity to drive further changes on safer gambling.” (@AlTruda73)https://t.co/Q3AzmdxZIw
— US Bets (@US_Bets) April 27, 2023