Bally’s, looking to retool its online sports wagering brand after a failed attempt to use parts acquisition to build a platform, entered a multi-year agreement with Kambi on Tuesday to provide odds and lines for the Rhode Island-based gaming company.
It also signed a separate long-term agreement with White Hat Gaming for its PAM (privileged access management) platform, which includes its proprietary cashier, multiple RGS (remote gaming server) integrations, managed services, and “traveling wallet” that was designed in-house and made specifically for the U.S. online gaming market.
Bally’s, whose most notable state of mobile sportsbook operation is New York, had acquired Bet.Works for $125 million in June 2021 to run its sports wagering platform. It was part of a slew of acquisitions for the formerly named Twin River that cost more than $700 million as part of its rebrand to Bally’s and expansion that currently has it operating 15 casinos spanning 10 states and with access to online sports wagering in 18 states.
“We are very excited to have entered into long-term agreements with both Kambi and White Hat – two of the world’s most established and trusted gaming technology companies. Kambi provides an award-winning sportsbook that delivers unrivaled sports betting entertainment,” said Bally’s Corporation CEO Robeson Reeves. “By incorporating that with White Hat’s PAM platform solution, as well as our geographic reach, customer base, and marketing prowess, Bally’s will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market.