In the 1990s, Deion Sanders captivated a nation of sports fans when he became the first athlete to have long and successful careers in both the NFL and Major League Baseball. “Prime Time” won two Super Bowls and played in a World Series – the only player ever to do so. Sanders’ football career was far flashier than his baseball career, and he’s always right around the top of any conversation about the best cornerbacks in NFL history.
Nearly 20 years after Sanders played his last snap, America is again in a Prime Time frenzy. “Coach Prime,” as Sanders is referred to, has catapulted Colorado football into the national spotlight, both for the average sports fan and for'sports bettors. A team that has not been in the national conversation in recent years is top of mind and top of betting through the first four weeks of the college football season.
Saturday’s USC at Colorado game is no exception – as of Friday, DraftKings said it was the most bet game by number of tickets written and the fourth-most bet by handle. At the start of the week, DraftKings shared that the game was the most bet game by handle and second most bet game by number of tickets written.
DraftKings also reported that futures odds on Colorado winning the national championship had moved from +11000 to +25000 as of Tuesday.