Before Fanatics Sportsbook launches its highly anticipated mobile sports betting app in the coming months, Michael Rubin provided a sneak peak on Tuesday in Los Angeles.
Perched on a white leather chair, the vibrant Fanatics CEO addressed an audience inside the J.W. Marriott’s Diamond Ballroom at the CAA World Congress of Sports. Hours earlier, NBA Commissioner Adam Silver conducted a fireside chat on the same stage at an event regarded annually as one of'the nation's most prestigious sports business conferences.
Without divulging the sportsbook's targeted range for the cost it will take to acquire a new bettor, Rubin said the app’s success should be measured based on the quality of its customer experience.
Speaking at Tues' #SBJWCOS, @Fanatics CEO @michaelrubin backtracked from previous estimates that #FanaticsSportsbook will be live in 15-20 states by WK 1 of the @NFL regular season. Rubin placed the number at closer to 12, while adding that it will be the “biggest states.” pic.twitter.com/M1TExH7XLb
— Matt Rybaltowski (@MattRybaltowski) April 18, 2023