Racecourse Media Group (RMG) has announced a new partnership with digital fan engagement product provider EngageCraft, ahead of the 2022 Qatar Goodwood Festival.
Under the terms of the year-long partnership, EngageCraft will deliver a range of engagement tools. These will include gamification widgets, which can be customised via EngageCraft’s Touch platform for a number of racing partners throughout the year.
The full portfolio will integrate automated data feeds for schedules, form, betting odds and more, with digital engagement tools including predictors, video votes, quizzes and polls.
RMG Marketing Director Clive Cottrell said: “We’re delighted to be working with EngageCraft to deliver a new, fun and innovative range of engagement products for racing fans. Using Touch, we’ve been able to move this project from commission to live in just a few weeks.