Betfred has confirmed it will remain as title sponsor of the World Matchplay until at least 2025, through an extension to its existing partnership with the Professional Darts Corporation (PDC).
The original deal was agreed in 2019, with this new three-year extension confirming Betfred as World Matchplay title sponsor for a total of seven years.
Betfred owner Fred Done said: “Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025.
“The Betfred World Matchplay is one of my favourite sporting events each year and the 2022 event has been a wonderful championship. You can see from the superb standard of the players and the brilliant, sell-out crowds in Blackpool just how much this tournament means to everyone and we’re already looking forward to 2023 and beyond.”
The Betfred World Matchplay 2022 attracted crowds of more than 20,000 fans to the Winter Gardens in Blackpool over its nine-day duration. Next year’s tournament will be from 15 to 23 July, with the Betfred Women’s World Matchplay taking place on 23 July.