Wednesday is Prime Day.
No, not that Prime Day, on which people order an air fryer for 40% off at Amazon – it's Prime Day in that Ohio sports bettors can be the first to bet with the new Prime Sportsbook, which planned to soft launch in the afternoon. It’s a sportsbook that is seeking to bring the old-school style of Vegas bookmaking to the world of online sports betting.
“Taking action left and right, high volume, lower margin, it's now called American-style bookmaking. That's what we are going to do,” said Joe Brennan Jr., the executive chairman of the nascent sportsbook, who has partnered with Adam Bjorn, a 25-year industry veteran and the COO of Plannatech, which is handling the tech and risk management end.
“What happened after PASPA is everyone went running to the Brits. It was actually kind of disturbing — you had all these American casino companies operating for a half-century in Vegas, and I always figured they'd extend their reach out to New Jersey and other places,” Brennan said.