GeoComply recorded 242.3 million geolocation transactions from U.S. mobile sportsbook customers from Sept. 3-10, the first week of the NFL season. According to the geolocation company, that represents a 56% increase from the same time period in 2022.'
There was also a surge of new bettors, with 1.1 million new online sportsbook accounts created during the week. That's a 40% increase from 2022.
Geolocation transactions spiked after the Detroit Lions took a 7-0 lead over the Kansas City Chiefs in the first game of the NFL season. GeoComply reported 4,200 transactions per second immediately following the Lions' early score.
Online sports bettors tend to use their phone, rather than computers. GeoComply's data shows that 97% of online sports wagering transactions during Week 1 of the NFL season occurred on mobile devices. Of those, 75% were on iOS devices.'