More than 5.3 million sports betting geolocation checks were reported in North Carolina as of noon Wednesday, according to data from GeoComply. Eight North Carolina betting apps went live Monday at noon, and nearly 370,000 active North Carolina sports betting accounts recorded geolocation checks in the first 48 hours following the launch.
For comparison, Virginia's sports betting market saw just 2 million geolocation checks across 134,000 active accounts during the same time period. Sports betting apps went live in Virginia in 2021.
“It’s early, but North Carolina is already delivering on lawmaker expectations when they legalized online sports betting last year,” Lindsay Slader, GeoComply's senior vice president of compliance, said in a press release. “The state's well-structured approach to mobile sports betting safeguards consumers and opens up significant revenue streams. With March Madness around the corner, we are excited to see continued growth.”
South Carolina residents intrigued
GeoComply also reported that 6,175 sports betting accounts within South Carolina accessed North Carolina's legal betting apps. Those people were blocked from wagering on the apps in South Carolina, which does not allow for legal online sports wagering.