Genius Sports launched a new BetVision platform on Tuesday, officially unveiling a first-of-its-kind product that the sports betting data provider is touting as an immersive sports wagering experience for NFL bettors.
The platform, according to Genius, brings together live streaming with integrated bet slips and statistical insights within a single interactive player. Genius Sports is the gatekeeper of the NFL's official sports betting data feed, and the company also serves as the NFL’s exclusive distributor of real-time statistics and data to media companies and sportsbook operators.
Upon initial launch, Caesars Sportsbook,'Fanatics, and BetRivers will be the first sportsbooks to go live with the platform on mobile and tablet devices. Fanatics ran a testing phase of the bet-and-watch product for approximately two weeks before Tuesday’s launch.
“We're very pleased to be Genius' first BetVision content partner as they continue to be on the cutting edge of sports betting experiences,” said Brent Lawton, who serves as vice president of business development and strategic investments for the NFL. “BetVision allows us to create a differentiated way for fans to engage with NFL content.”