The head of US gaming for financial data company TransUnion believes the US sports betting industry could see whether the old adage of “gambling does better in a recession” is true in the next 24 months.
Declan Raines recently wrapped up a study looking at ties between US online sports betting and the broader economy. A major takeaway? An online sports bettor is in a pretty solid financial position.
The study also found sports bettors appear more worried about being able to pay bills and loans. Current financial hedging by online bettors could indicate a slowdown is near, the report suggests.
“At face value, most of the consumers engaging in mobile sports betting can likely afford to do so,” Raines said. “At the same time, our findings demonstrate how important it is, especially during the time of economic uncertainty, that operators utilize comprehensive data to identify both resilient and distressed customers.”