Words come easily for Teddy Greenstein – as they should for sportswriter with more than 20 years of experience with the . But it’s not just the written word. Converse with the long-time scribe, and you’ll hear a smooth voice capable of providing facts and figures across mediums that include radio and television.
Those entwined parts of Greenstein’s skill set are now center stage for PointsBet, which announced a partnership with Front Office Sports this week to create “The Hustle,” a sports wagering newsletter that will be published three times weekly starting next Thursday. Greenstein, whose full title with the Australian-based sportsbook is senior editor and director of player development, has final editorial say for The Hustle, accountability he relishes.
“The challenge is you want to give a lot of good info, but you don't want it to be too long. Nobody has any time,” Greenstein told'last week'at Hawthorne Race Course. “In the span of three minutes, can I give people information, arm them with info, get a chuckle out of them?
“I'm just trying to make as great an issue as I can. That it's my baby and they've given me so much leeway is exciting. Instead of writing it myself with PointsBet staff, we have professional writers who can do a lot of the heavy lifting.”
The Hustle will be the national public-facing part of Greenstein’s expanded role – the newsletter is expected to reach approximately one million people via email – but being director of player development could provide additional resonance for him and PointsBet as they look to gain market share in Illinois, the sportsbook’s top-performing state.
‘It was like meeting your work spouse’
.@FOS ?? @PointsBetUSA
Incredibly excited to team up with the PointsBet team to launch a multi-day newsletter for their audience!