FanDuel is set to launch FanDuel TV and an over-the-top platform in September, the company formally announced Thursday.
reported the rebranding of Flutter’s TVG horse racing channel to a channel focused on sports betting more than a month ago.
FanDuel Chief Commercial Officer Mike Raffensperger said this is the first network designed to be “watched by viewers with their phone in hand:”
“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”