DAZN Bet, a sportsbook from the global streaming giant, is live in its first market after launching in the United Kingdom Monday.
The launch comes about 11 months after the company first listed an opening for a VP of product for sports betting and gaming.
DAZN Bet CEO Mark Kemp made it clear there is more to come:
“Today’s launch is only stage one. We are on a mission to create a richer product that is integrated into DAZN’s sports streaming service, where possible, providing sports fans with something much more immersive and interactive than what is currently available.”