Flutter Entertainment-owned FanDuel Group has confirmed the launch of its FanDuel TV service, which will include a broadly distributed linear cable television network as well as its over-the-top platform (OTT), FanDuel+.
Both services are expected to go live in September, with the two set to become the first linear/digital network dedicated to sports betting content.
FanDuel+ will be available free for current FanDuel customers with accounts on its sportsbook, casino, horseracing or daily fantasy platforms.
Media personality Kay Adams has been named as the FanDuel TV network headliner, where she will host a live daily morning show.