XLMedia will create new sports betting content for a Massachusetts-focused website as part of an expanded collaboration with Advance Local.
The publisher has agreed to produce betting content and create a new revenue stream for MassLive.com, a website delivering Bay State news.
With 6.5 million unique visitors per month, the platform will extend the reach of XLMedia content in what Cody Darwick, the company’s Partnership Director, called “one of the top professional sports markets in the US.”
This agreement also comes ahead of the launch of sports betting in Massachusetts after it was legalised earlier this year.