Underdog Fantasy, which is poised to debut its online sports betting app on March 11 in North Carolina, announced Monday that is had selected the first recipient for a grant from the company’s responsible gambling innovation fund, GuardDog.
The grant recipient, idPair, “creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators,” according to an Underdog press release. That view would allow regulators to see what a consumer is doing on multiple platforms, rather than just allowing each operator to track a player’s spending, habits or time on an individual platform.
IdPair is already in use in some jurisdictions and is “bridging information gaps” among regulators, operators, and legislators. The technology allows for a more global view of a bettor’s habits, which in turn could result in quicker intervention if an issue is revealed.
“Most users play with more than one operator for their gaming activity,” Underdog Fantasy vice president for responsible gaming Adam Warrington said via press release. “The opportunity we see with idPair is the ability to connect people and their play and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play.”