Earlier this week, the countdown to election night moved under the 50-day mark as leading sports betting operators continue to monitor polling data on California’s Proposition 27 closely.
As a resident of Los Angeles, FanDuel CEO Amy Howe has seen the onslaught of television commercials on the online sports betting measure first-hand. On Wednesday, Howe appeared on a panel at a business conference in New York City on issues associated with the sports betting ecosystem. There, she was joined by BetMGM CEO Adam Greenblatt for a rapid-fire, 25-minute discussion on top industry-related matters.
On Nov. 8, California voters will decide on Prop 27, a ballot initiative that seeks to legalize online sports wagering across the Golden State. At the same time, voters will also cast ballots on Proposition 26, which seeks to authorize retail sports wagering only on federally recognized tribal lands.
“The feedback we've had is that there has just been too much TV around Prop 27, and the counter-messaging from Prop 26 [is] just overwhelming voters,” Greenblatt told on the sidelines of the MarketWatch Best New Ideas In Money Festival in Manhattan. “We are pivoting to a much more direct-to-consumer approach to maximize our chances.”