While sports betting in Missouri isn’t legal, that didn't stop Missourians from accessing legal sportsbooks ahead of last weekend's Super Bowl between the Kansas City Chiefs and San Francisco 49ers.
More than 40,000 Missouri mobile sports betting accounts recorded 431,000 geolocation checks on Super Bowl weekend, according to data from sports betting geolocation firm GeoComply. That's a 51% increase from the prior season's Super Bowl.
Of the geolocation checks, which occurred on Feb. 10 and 11, 48% of them were from bettors accessing legal betting apps available in Kansas. Another 37% were bettors accessing legal apps available in Illinois. Users accessing those apps while in Missouri were blocked from wagering on the platforms.
The hometown Chiefs ultimately won the Super Bowl, winning outright as a 2-point betting underdog. Quarterback Patrick Mahomes won Super Bowl MVP honors for the third time. Kansas City enters the 2024-25 season among the Super Bowl favorites again.