The PR Challenge ESPN Faces When ESPN BET Goes Live

It's late in the fourth quarter of Monday Night Football, and the marquee game of the regular season, between Kansas City and Philadelphia, is coming down to the final drive.

The Chiefs are trying to run out the clock. The Eagles are looking for a chance to get the ball back. The Eagles get the stop – but there's a flag. Controversial penalty on the defense. Chiefs win and cover.

That is a decidedly plausible scenario. We know this because it's exactly what happened the last time these two teams met.

The last time they met, however, the game was not televised on ESPN, and ESPN had not lent its name and brand to a mobile betting app.

  
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