For bettors with a short attention span who wish to avoid the monotony of a grinding, deliberate 16-play drive, NFL RedZone has been a godsend.
When eight games take place simultaneously on a Sunday, a bettor can flip to the NFL’s RedZone channel to watch a potential score from inside the 20-yard line. As the popularity of microbetting continues on an upward trajectory, Caesars Sportsbook is nearing the rollout of a new feature patterned after the RedZone.
Caesars' “Fire Bets” feature will leverage micro market products from Simplebet to offer suitable bets to users at key moments in each game. The Fire Bets tab will also have the capability to reorder the placement of certain betting markets in response to a critical juncture of a contest. For now, the product is still in advanced testing phase.
The NFL and Genius Sports this week officially launched BetVision, a streaming platform that allows users to bet and watch a game from a single screen. Caesars joined Fanatics and BetRivers as the three operators that will offer the product upon initial launch. Beyond streaming, Caesars is expanding its in-game capabilities with video highlight packages, push notifications, and other forms of personalization, all in an effort to differentiate the experience for its customers.
“I would say the live game experience is one that we’re investing a lot of effort around,” said Ken Fuchs, who serves as COO and head of sports for Caesars Digital. “Our objective is to have the best live betting experience for customers in the industry.”