NFL Geolocation betting volume rose to 22.6 million following the opening game of the new season, up by 77% from the previous year’s opening game.
The Buffalo Bills thumped the defending Super Bowl champions the LA Rams 31-10 during the first game of the 2022/23 campaign, and Geocomply’s volume data indicates this will be the biggest season yet for the US sports betting market.
The data gleaned from sports betting markets across the US represents the first real life measure of gambling appetite for the next six months of American Football, which will finish with the Super Bowl in February.
Since the Supreme Court’s 2018 ruling – which allowed states to legalise sports betting – and the start of the 2018 season, data revealed New Jersey’s geolocation volume has increased by 550%.