Stake.com will serve as an official partner of the European Cricket Championships 2022 (ECC), set to run through 14 October.
A ten10 tournament, ECC is hosted by the European Cricket League (ECL) and will this year see 21 teams compete over a five-week period.
During that time, Stake.com, a cryptocurrency-focused betting platform, will benefit from enhanced exposure.
The partnership includes branding across international TV programme graphics, which will be seen by more than 40 million viewers per day, according to ECL estimates.