Betting operator SBK has announced its latest campaign, 'The ad we weren't allowed to make. But we made it anyway.’
Fronted by SBK CEO and Founder, Jason Trost – alongside ex-Manchester United defender Gary Pallister – the new campaign features a commercial banned from appearing on TV by UK regulator Clearcast because of its content; which largely mocked SBK’s competitors.
In a statement, Cloudcast stated the now-banned commercial would – had it got clearance to appear on TV screen across the UK – 'bring advertising into disrepute’. But, while the commercial has been barred from TV, it has been cleared to appear in London across a wide range of commuter locations – where a QR code will give access to the un-edited ad online.
At the launch of the controversial campaign, Trost went on the offensive, stating: “The industry’s old guard has been giving unnecessarily bad odds to customers for so long. We launched SBK to provide our world-best pricing to the mainstream market in the familiar feel of a sportsbook.