Dave Portnoy is bringing Barstool Sports back to the betting window.
According to a report, Portnoy's Barstool is in advanced talks with DraftKings on a large-scale marketing partnership that will pay Barstool in the “low eight figures per year.”'
Barstool would promote DraftKings odds on its myriad of media platforms and would be paid a cut for any new customer it refers to the sportsbooks. There will not be a separate Barstool Sportsbook betting app, according to the report.
Due to a no-compete, the deal reportedly can’t be finalized until after the Super Bowl, and representatives from both companies declined to comment to .