During its presentation at G2E Asia, data integration company Qlik revealed research that showed 72% of people would stop engaging with companies if they believed their data privacy was at risk.
Delivering the presentation, Senior Director of Solutions and Value Engineering Chin Kuan Tan simultaneously added that 76% of them favoured hyper-personalisation.
Inevitably, this means gaming companies are walking an ever-tightening line between giving customers a personalised service while having to be cautious with the data taken from customers.
This was a point Tan addressed directly, saying: “As a consumer, when I have a lingering thought, ‘how did they know I was in the casino at the slot machine at that time?’ This is the fine line between hyper-personalisation and data privacy.”