Unibet has been fined CA$48,000 (US$37,128) for breaching Ontario’s rules on advertising and inducements.
Specifically, the penalty is for “alleged infractions” of the Registrar’s Standards for Internet Gaming, said the Alcohol and Gaming Commission of Ontario (AGCO).
Standard 2.05 prohibits marketing materials that “communicate gambling inducements, bonuses and credits,” except on an operator’s website or – once a player has given their consent – through direct advertising.
However, Unibet allegedly broke this rule by posting or airing multiple “broad gambling inducements” between 19 and 22 May. These promoted “generous welcome offers,” the AGCO said.