PointsBet's marketing partnership with the University of Maryland is over, the operator has announced. The deal, terminated in late April, was technically signed between PointsBet and Maryland Sports Properties, a Playfly Sports property that worked with the university.'
“PointsBet and Playfly Sports have reached a mutual agreement to end their sponsorship at the University of Maryland,” a PointsBet spokesperson told .'
The partnership, which was announced in December 2021, drew scrutiny from Maryland lawmakers in recent months. State legislators worried the deal between the operator and university matched a controversial partnership between PointsBet and the University of Colorado that became the subject of a recent story on sports betting.
The deal with Colorado included financial incentives for the university when new users signed up for PointsBet via a promotional code. The sportsbook and university ended the agreement there at the end of March.