PointsBet has debuted a new ad spot as part of its “Do It Live” campaign to celebrate the start of the 2022 NFL season.
But due to its “edgy” nature, the original ad will not feature on TV, and will instead only be available on PointsBet’s YouTube channel, the PointsBet app, and social media platforms, including Instagram and Twitter.
“The new 30-second spot, playfully named “Sanctuary”, demonstrates the brilliant simplicity of the PointsBet app and its market-leading live betting capabilities within the context of a morning ritual most people can relate to. However, the initial cut of the ad was deemed too edgy for broadcast,” a statement from the company read.
“With no interruptions, cutaways, or gimmicks, the ad dispenses with the usual tropes of sports-betting advertising and highlights the quality of the PointsBet experience in a relatable way by capturing real moments.”