The PlayUp US business is potentially up for sale after its Australian parent company launched a strategic review of the business last week.
The PlayUp board announced the review last week, which could lead to:
- Strategic partnerships
- A sale of the company
- ‘Other transactions’
PlayUp US on the block
The process could include the sale of the US business, PlayUp US CMO Kevin Smith confirmed.
“We’ve got all kinds of opportunities available and a ton of future value in the business,” Smith told LSR. “So it makes sense for us to evaluate all those options.”