ESPN and PENN Entertainment announced an ESPN BET launch date of Nov. 14 on Thursday, and PENN Entertainment CEO Jay Snowden reiterated his enthusiasm for arguably the most anticipated entry of any sports betting newcomer since the historic 2018 PASPA decision.
The partnership between PENN and ESPN was announced in early August, but the launch of ESPN BET won't come until three months later.'
Snowden suggested the partners “could have rushed” to have the betting app ready for the start of football season, but they wanted to ensure the product was “first class” before going live.'
“You get one chance to make a first impression,” Snowden said Thursday on PENN's third-quarter earnings call.'