Slightly more than two years after opening the Over/Under in the Lakeview neighborhood of Chicago, it’s clear Ed Berry has made some enhancements to his sports betting bar on the north side of the city.
More TV screens for game action and odds information. More seats. New-look seats. A third viewing area after blowing out the back section of the 3,300-square foot location.
Another March Madness full of college basketball is underway with conference tournament week, and Berry is ready to see if his new ideas — what he calls “Over/Under Plus” — will take hold and take him nationwide as he perpetually tinkers with what has been a successful business model since opening in early 2022.
“The idea of (Over/Under) being a sportsbook bar is clearly understood,” Berry said in a sit-down interview at his bar with in late February. “… The majority of our sales are on the really big days of sports. We figure there’s 140 days to 150 days a year that are just great sports days, right? And we do really well.”