Last week, news broke of a new partnership between FanDuel and Sportradar involving NBA data, and it appears the moment that no one has been waiting for has arrived.
Yes, betting on player tracking data is coming. At least that is what it sounds like.
Does anyone want to bet on that? My guess is the market is smaller than the figures that marketing departments have fed optimistic executives for years, leading to those executives repeatedly floating the idea that this information would be of interest to bettors.
Remember the AAF?
This was supposed to be one of the big innovations of one of the football leagues that was not the NFL, one of the ones that did not even make it through its first season. But bettors were not interested in the novelty prop bets or the underlying product.