Score Digital Sports Ventures (AKA: theScore Bet) – subsidiary of Penn National Gaming, Inc – has unveiled its new in-house proprietary risk and trading platform.
The launch comes as the final stage in theScore Bet’s strategy to bring its sportsbook tech in-house, something that Penn National Gaming CEO, Jay Snowden, is proud of – saying at the launch of the new product: “The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem.”
He then added: “This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third-party platform costs, and allow us to deliver the most personalised product experience in the market.
“We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the US to the platform in Q3 2023, after which we will begin to realise the full benefits of our in-house, custom-designed technology.”