Legal betting across this year’s NFL opening weekend experienced an over 70% rise when compared to 2021, according to geolocation data.
When a customer places a wager, it’s important to verify their physical location – a service which companies such as GeoComply provide.
According to the business, 103.1 million geolocation checks were carried out last weekend following the NFL’s kick off on 8 September.
This constitutes a considerable increase when compared to last year’s 60.1 million checks. New York alone, whose betting market launched in January, was responsible for 15.7 million checks.