Besieged by inadequacies with its sports betting tech platform and outsized losses in its North American interactive unit, Bally’s initiated a comprehensive restructuring plan for the division at the start of the year.
On Thursday, incoming CEO Robeson Reeves pledged to institute dramatic changes to jumpstart the fledging unit. Reeves, who previously served as president of Bally’s interactive division, will replace Lee Fenton as CEO of the company on March 31. Reeves fielded questions Thursday about how his leadership style will differ from his predecessor.
“I’ll be analytical in our approach to decision-making to deliver customer-centric profitable solutions,” Reeves said. “I believe that the most valuable asset to deploy is focus.”
Reeves reiterated that Bally’s is on track to complete the construction of a $1.7 billion Chicago casino by 2026, a project which he described as “game-changing” for the company. Bally’s is also working on a proposed bid to open a casino in the Bronx next to the Trump Organization’s golf course at Ferry Point. If it enters the fray, Bally’s will join a crowded field in New York, where the state plans to award three downstate casino licenses later this year.
Bally's Corporation has named Robeson Reeves its new CEO, replacing Lee Fenton, who is stepping down after one and a half years on the job; Reeves will oversee efforts to win a license for a Bronx casino.
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