If you’re a big enough basketball fan to watch the games live and sit through the ads, the leading sports betting operators are going the extra mile to get your attention during the NBA playoffs.
DraftKings has produced a bold new ad in which East Coast hip-hop royalty pays homage to NBA culture through a new song called “The Game” and a rapid-fire collection of highlights interspersed with flashing words – some of which encourage people to gamble on the games. The ad, a collaboration between the sportsbook operator, The Revival House, and a DJ named Set Free Richardson, will air during ESPN's broadcasts of Wednesday night’s play-in games.
It's also easy to find on the Web, of course:
Ahead of the NBA Playoffs, @DraftKings teamed up with @Iam_SetFree to release “The Game,” a basketball-themed track featuring @thelox, @RickRoss and @fatjoe. The track is a tribute to basketball and the broader hoops culture. Watch the music video here: https://t.co/mVvT6n5qsT pic.twitter.com/AbJp1hKqdq