MaximBet has partnered with US Integrity ahead of planned launches in further North American markets.
The sportsbook, owned and operated by Carousel Group, made its debut late last year in Colorado. Since then, MaximBet has secured market access to further grow its footprint across several US jurisdictions as well as Ontario.
However, expansion brings greater exposure to integrity threats. To this end, the brand has forged a new relationship with US Integrity, which – as its name suggests – will provide integrity monitoring services.
These will be supplied via its proprietary dashboard to MaximBet in the hopes of proactively putting a stop to any illicit activity. This will be done by analysing multiple data sets to identify irregular contest-level, officiating and wagering patterns.