Latency Could Be Major Issue As Sunday Ticket Moves To YouTube

When YouTube outbid Amazon and ESPN for the rights to Sunday Ticket in December, many people thought it had the potential to be a big win for consumers.

Now, NFL fans could potentially watch any game they want without being required to buy a pricey subscription to DirecTV or a cable provider. But one major issue has been dimming enthusiasm just as YouTube begins an aggressive ad campaign urging customers to sign up for the popular service: latency.