Kindred Group’s share of revenue from harmful gambling has remained unchanged, holding at a steady 3.3% on a quarter-over-quarter basis.
However, when compared to Q2 of last year, the group’s share of revenue from high-risk players has decreased, falling from 4.3%.
Kindred also highlighted an overall improvement in customers’ play following interventions. The so-called “improvement effect” has climbed to nearly 85%, up from 77% for the same quarter last year.
The group said this was impacted by ongoing work with a “focused and more cautious approach” towards younger players, specifically those aged 18-25. Kindred said this demographic is at a greater risk financially and “more prone to addiction.”