A partnership more than two years in the making is live as bet365 launched Tuesday in Colorado.
The leading UK sportsbook signed a partnership with Century Casinos in May 2020 for a 10-year deal to operate sports betting in Colorado.
Bet365 has slow-rolled its US plans, though, and has only been running in New Jersey until now. The launch comes just in time for the kickoff of NFL betting Sept. 8.
More bet365 launches coming?
Bet365 has kept its US sports betting plans relatively close to the chest. It looks like another state is on the horizon, though.