Top stories around our network this week
It’s not every week that a big new boy in sports betting arrives on the block and generates attention and curiosity. It’s a pretty crowded scene already, with a few heavy-hitters at the top (FanDuel, DraftKings, BetMGM) making it hard for smaller existing competitors – let alone newcomers – to find a comfortable, potentially profitable niche.
But here comes Fanatics, looking to shift that paradigm by force of its familiar name, ample finances, and flexible crossover marketing. It was revealed this week that after'recent beta testing in Tennessee and Ohio, the Fanatics Sportsbook app will launch in those two states Monday. It also received regulatory approval in Massachusetts this week to progress toward debuting there this spring. Up to now, the new sportsbook operator has only run the retail venue at the Washington Commanders’ FedEx Field.
More than most new entrants in the industry, Fanatics arrives with an already vast customer base from its merchandising and other operations whom it can try to draw into sports betting. It remains to be seen just what promotional offers it will extend to them to help that cause, and it will be months before the new sportsbook’s handle/revenue figures in various states are reported and indicate its impact.
will be closely monitoring this new challenger to the existing sportsbooks, just as the articles below from our network of sites over the past week show our blanket coverage of the industry. And for additional gambling-related information of vital and/or entertaining interest, be sure to check out the weekly Double Down column on and the podcast.
Hmm, what can be learned from the Brits?
UK white paper focuses on ad restrictions, protecting youth and at-risk gamblers
Sign Up For The Sports Handle Newsletter!
UK government releases long-awaited white paper on gambling
These sportsbooks sure grow up fast
Teddy Talks: How sports betting companies are navigating early adulthood
The NFL always has to try to be special
How do the NFL’s rules on player gambling compare to other leagues?
Much ado about something or nothing
Politicians, sports leagues, sportsbooks all putting on a big show
You’d best believe every second counts
Latency could be major issue as Sunday Ticket moves to YouTube
Finding a way to survive a war
Betegy, a tech company with Ukrainian ties, is changing gambling advertising