When the Lionesses faced off against Germany yesterday, bettors were more eager than ever to get in on the action.
According to data published by Flutter Entertainment, the Women’s Euro 2022 championship has seen betting rise across the board, and that, ahead of the final, it was “set to see the most bets ever placed on a female sporting event.”
The bookmaker’s Paddy Power brand reported a 26% increase in wagering volume when compared to the FIFA Women’s World Cup in 2019.
Sky Betting & Gaming likewise recorded a 17% increase in stakes, with 934,330 bets placed in total on pre-live events across the whole tournament.