Fanatics will launch sports betting in January with a plan to be in all major states by the 2023 NFL season, CEO Michael Rubin said.
“In the betting business, we’re going to start launching in multiple states in January,” Rubin said Tuesday at the 2022 CAA World Congress of Sports. “We’ll be in every major state, other than New York where you can’t make money, by next football season.”
It is the first firm date Fanatics has announced for its sportsbook since Rubin suggested he would be taking bets on the Philadelphia 76ers by the end of the year.
What Rubin said about Fanatics betting plans
Rubin envisions an interconnected system where one account gives someone access to all Fanatics businesses. Users will also be cross-sold, he said.