FanDuel entered into a multi-year partnership with the Carolina Panthers, the two sides announced Monday. The announcement comes one week before legal online sports betting in North Carolina begins.
“We are thrilled to welcome FanDuel as an Official Sports Betting Partner,” Kristi Coleman, Carolina Panthers president, said in a statement. “As we look ahead to the 2024 season, we're excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.”
As part of the partnership, FanDuel will include Panthers marks across its marketing channels. Additionally, digital FanDuel signage and exclusive events are expected to be held at Bank of America Stadium.
FanDuel TV's “Up & Adams” will broadcast from Bank of America Stadium on Wednesday, and the broadcast will feature former Panthers linebacker Luke Kuechly. The broadcast begins at 11 a.m. and can be streamed on FanDuel TV or YouTube.