Churchill Downs might be pulling out of online sports betting, but it is off to a fast start with its business-to-business horse racing product push by agreeing to a deal with FanDuel Group.
Churchill Downs Inc. announced Thursday a multi-year deal with FanDuel, including providing the ability to place pari-mutuel horse racing betting on the FanDuel Sportsbook app. CDI unveiled the idea to sell its horse racing technology to sportsbooks during its earnings call last month after announcing the intent to leave sports betting earlier this year.
FanDuel will also receive certain rights to CDI horse racing content. The leading US sportsbook will begin to pay for the technology and services in January.
“With the launch of FanDuel TV last week and the upcoming integration of premier racing content into our market-leading sportsbook, we believe this is an inflection point in our ability to offer our customers a seamless wagering experience with a single wallet,” FanDuel CEO Amy Howe said in a release. “We are especially pleased that we will be able to offer wagering on the most exciting two minutes in sports, the Kentucky Derby, and that we will have exclusive broadcast rights to the Churchill Downs Incorporated family of tracks on FanDuel TV.