ESPN unveiled the official logos for ESPN BET on Wednesday, an announcement that comes as the new betting app gears up for a November launch.'
The primary logo features the words “ESPN BET,” with “BET” written in mint green. ESPN's main logo is red, while its streaming service, ESPN+, uses gold visuals.'
“The mint color is a twist on the traditional ESPN colorways, but one we think complements the overall portfolio well,” Chin Wang, vice president of visual storytelling for ESPN Creative Studio, said in a statement. “ESPN Red is strong, standard-bearer; ESPN+ Gold is premium storytelling, exclusive; and now we have ESPN BET Mint, which is fun and innovative – two traits we expect to come through when fans experience the new sportsbook.”
The secondary logo features a minty rendering of ESPN’s “E” inside of a “B.”