Betway, which operates its sports betting app in nine states, has done the hard work for us when it comes to analyzing the #girlfriendeffect.”'
Yes, the #girlfriendeffect — i.e., the positive influence a new girlfriend can have on their partner. The hashtag has amassed more than 12 million views on TikTok.
Of course, when it comes to the #girlfriendeffect for the purposes of sports betting, there's only one girlfriend whose effect needs studying — Taylor Swift and her effect on her beau, Kansas City Chiefs tight end Travis Kelce.
And according to data compiled by Betway, the #girlfriendeffect is real and spectacular when it comes to Kelce's on-field performance.